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Volume 24 No. 154
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     Prime Sports West is reportedly working on rights deals with
the Diamondbacks and Phoenix's yet-to-be-named NHL team (CABLE
WORLD, 3/18 issue)....The new women's magazine from Conde Nast
Publications will be titled "Conde Nast Sports for Women."  The
magazine, initially called named "Jump," is due to premiere in
'97 (AD AGE ONLINE, 3/20)....ESPN will air the new Haka Bowl,
live from New Zealand.  The three-year deal with the bowl begins
with this year's December 26 matchup between the Pac-10 third
place finisher and an at-large participant (USA TODAY,
3/20)....The Japanese Olympic Committee will open a home page on
the internet (KYODO NEWS, 3/19)....IBM will be sole sponsor of
the "NBC Interactive Viewer's Guide" to the '96 Olympic Games," a
CD-ROM featuring Olympic info (AD AGE ONLINE, 3/20).