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Volume 24 No. 159
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MLB APPROACHES COKE'S FRUIT FOR MARKETING POSITION

     An executive close to the Coca-Cola Co. says Chuck Fruit,
the company's VP/Dir of Media and Presence Marketing, has been
approached by MLB to take its to-be-created marketing position,
according to AD AGE.  Fruit has reportedly been "resistant to the
offer," but MLB "remains persistent."  It has been rumored that
Fruit may leave Coca-Cola after the Olympics, but the company
denies the rumors.  Fruit was unavailable for comment (AD AGE,
3/18 issue).