SONY LOOKS TO DIAL UP OLYMPIC "AMBUSH" WITH PHONE CARD DEAL
Sony Corp. is running its "Summer Games 5-Minute Phone Card"
promo from July through September, according to BRANDWEEK. This
"Olympic ambush" will offer a series of phone cards featuring
former U.S. Olympic champs on packages of blank floppy disks,
cassette and video tapes, and Walkman batteries. The promo will
carry a $10 "bounce-back offer" of 30 minutes of domestic long
distance and is intended to "undercut" Panasonic's official
Olympic sponsorship. There will be 20 Sony-branded phone cards,
supplied by Patco, featuring photos of such Olympic athletes as
Matt Biondi, Frank Shorter, Julianne MacNamara, Bruce Jenner, and
Karch Kiraly (Steve Gelsi, BRANDWEEK, 3/11).