S.I. OBJECTIONS STOP POTENTIAL ACOG DEAL WITH VANITY FAIR
ACOG has called off talks with Conde Nast's Vanity Fair on a
possible affiliation with the magazine after officials from
Sports Illustrated objected, according to AD AGE. Keith Kelly
reports Vanity Fair's May issue will still feature Olympic
photography by Annie Leibovitz, but with no official connection.
Officials at SI were apparently "rankled" when Vanity Fair
Publisher Mitch Fox sent a letter to potential advertisers
claiming the May issue was "officially sanctioned." Time Inc.
paid $40M for SI to be Official Publication of the Games
(ADVERTISING AGE, 3/11).