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Volume 24 No. 117
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MARKETPLACE ROUND-UP

     Time Warner has hired Lowe & Partners/SMS to create acorporate image campaign using many of its properties, includingSports Illustrated, "ER" and Looney Tunes (WALL STREET JOURNAL,3/13)....Quaker Oats plans on selling its North American frozenfoods operations, including brands Aunt Jemima breakfast productsand Celeste pizza (AD AGE ONLINE, 3/13)....All Sport, IZOD Club,Mead Corporation, J.M. Smucker Company and Sunderland of Scotlandhave each extended their contracts as official LPGA licensees(LPGA)....Cobra Golf Inc. has agreed to be the title sponsor ofthe '96 King Cobra Collegiate Players Tour, a nationwide summertournament series for male and female golfers age 18-24 (CobraGolf)....The AVP has formed an association with Ted Danson'sAmerican Oceans Campaign and is asking sponsors to support theproject (AVP)....PGA Tour golfer Sandy Lyle, currently without anequipment contract, is using a blank bag he bought for $190 atNevada Bob's (USA TODAY, 3/13)....Tommy Hilfiger has sold hisshares in the company he founded (WALL STREET JOURNAL,3/13)....Mirage Resorts is discussing a potential second hotel onproperty it owns in Atlantic City (WALL STREET JOURNAL, 3/13).