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Volume 24 No. 117

Sports Media

     HBO's "Real Sports with Bryant Gumbel" returns on March 11
with three new segments.  Featured:  "A Remarkable Journey,"
Frank Deford's piece on Hakeem Olajuwon;  "Pioneers," on the '66
Texas Western basketball team that became the first all-black
team to win the NCAAs; and "New Sensation," on the growth of
women's college basketball, focusing on the Univ. of Tennessee
(HBO).  In the Deford piece, Olajuwon, a Muslim, said he has
turned away efforts by Louis Farrakhan's followers to interest
him in the Nation of Islam.  Olajuwon:  "When I talked to them,
you realize that it's part of the Nation of Islam, and they are
teaching what is totally against what Islam teaches.  Islam is
against nationalism, racism, language -- no barriers" (Michael
Hiestand, USA TODAY, 2/29).

     In addition to auditioning to be an analyst on Fox's
baseball coverage, former Mariners 2B Harold Reynolds could head
the Diamondbacks' community relations department (ARIZONA
REPUBLIC, 2/29)....The TV industry is expected to announce today
that it will develop a ratings system, similar to one for movies
(WASHINGTON POST, 2/29)....Fox's James Brown will handle play-by-
play duties on five Bullets HTS games starting March 10.  Brown
provided commentary for the team from '78 to '83 (HTS)....TCI
announced it has given the Colorado Special Olympics $50,000 to
co-sponsor the '96 Colorado State Winter Games (TCI)....The
Nashville Network's telecast of the Goodwrench 400 achieved a 5.4
rating, becoming the most-watched NASCAR Winston Cup telecast on
any cable network since TNN began covering the circuit six years
ago (TNN)....Prime Network will run a preview of the NCAA
Division One Women's basketball tournament with the Dial Soap
NCAA Women's Tournament Preview.  The show will be distributed by
Prime on March 13, but air dates and times will differ by region
(Prime).

     SportsNet, Inc. of Dallas will launch its sports news and
entertainment home page on the World Wide Web this spring at
http://game-time.com.  The customized system will offer sports
enthusiasts worldwide comprehensive entertainment packages,
including "real time" sports info, in-depth game and events
analysis and commentary along with a Game Time Challenge.
SportsNet works with providers Sun Microsystems and SportsTicker.
Robert Wright is Exec VP/COO, while Daniel Green is President
(SportsNet).
     TIGHT FIT:  ESPNet SportsZone launched its ScorePost, a live
scoreboard which users can pull down and keep on their own screen
for late-breaking news and scores.  New advertisers include Levi-
Strauss and networkMCI.  Ad rates for the ScorePost are
undisclosed (AD AGE ONLINE, 2/29).