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Volume 24 No. 154
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     Volume Services, Inc. has signed a deal to manage all
aspects of food, custom catering and team merchandise services
for the Yankees' new spring training stadium, Legends Field,
which is also the home of the Florida State League Tampa Yankees.
Legends Field's permanent foodservice areas will be served by
such national brands as TCBY and Little Caesar's (Volume
Services)....Beneficial National Bank, USA, a subsidiary of the
Beneficial Corp., has started issuing a Lightning credit card.
Fans can apply for the card during Lightning games and at
Beneficial locations throughout the Tampa area.  The Lightning
will get compensation for each eligible application, but
Beneficial declined to say how much (TAMPA TRIBUNE,
2/29)....CNBC's Sue Herera reported that Mariners slugger Jay
Buhner received a "surprise gift" from a "prominent cereal maker"
-- 162 boxes of Cheerios in his locker -- after telling a Seattle
paper the brand was his favorite.  One box even had his picture
on it.  Herera:  "No word yet if an endorsement deal is in the
works" ("Sports View," 2/28)....Padres official Tom House on
Dodgers pitcher Chan Ho Park:  "Even if Chan Ho Park doesn't win
a game this year, it was a smart move by the Dodgers to sign him.
When you go to Korea, all you see is Dodgers merchandise" (SAN
DIEGO UNION-TRIBUNE, 2/28)....BBDO New York Creative Dir Ted Sann
is profiled in USA TODAY.  He created 10 of the 15 best Super
Bowl spots as ranked by USA Today's Ad Meter survey (USA TODAY,
2/29)....Yogi Berra and his sons will market an apparel line
featuring t-shirts with Berra's "words of wisdom," and cartoonist
Bill Gallo's art.  The apparel line will also include caps and
golf shirts (PHILADELPHIA INQUIRER, 2/29).....The Univ. of
Tennessee has launched a TV ad "blitz" to sell season tickets at
the expanded Neyland Stadium.  UT fund-raiser Mitch Barnhart
notes next season is the stadium's 75th anniversary and there
will be 10,000 new seats (TENNESSEAN, 2/27).