A TEAM THIS GOOD DOESN'T COME CHEAP

     The Bulls sent out notices to season ticket holders
informing them of price increases for '96-97.  The team will
raise prices $10 on $65 and $50 tickets, and $5 on tickets
costing $15-$40.  Courtside seats will rise from $325 to $400.
Columnist Steve Rosenbloom notes Bulls prices "compare favorably"
to the Blackhawks, adding "Next year the Bulls will charge what
the Hawks have been charging since the United Center opened two
years ago."  Bulls VP/Marketing and Broadcasting Steve Schanwald:
"Obviously, we're leaving money on the table.  We could command
significantly more money than we're charging -- significantly
more.  Just look at what the scalpers are getting" (CHICAGO SUN-
TIMES, 2/27).
     NINERS UP BY A FIVER:  The 49ers will raise ticket prices $5
a seat for the '96 season to $44.75 each.  Team President Carmen
Policy said the team raises ticket prices every two years, but
that this increase "probably would last for three years" (S.F.
CHRONICLE, 2/29).