COLLEGE MARKETING NEWS
The Executive Sports Division of Golden Bear Int'l has
announced the formation of the Collegiate Consulting Group, a
full service consultancy specializing in intercollegiate
athletics. Lori McQueen, who has spent the last four years as an
NCAA enforcement rep, was named VP (Executive Sports).
SMELLS LIKE TEAM SPIRIT: The Collegiate Licensing Co. and
Hecht's department store will sponsor a pre-March Madness "cheer-
off" between cheerleaders and mascots from Villanova and Temple
Universities on February 24 at the Hecht's in Philadelphia's
Center City (CLC).