TAYLOR MADE GOLF TO UNVEIL INFORMERCIAL AROUND TOURNAMENTS
Taylor Made Golf is in the process of unveiling an informercial. The company will "test its 30-minute program in early March," according to Steve Pike in GOLFWORLD. Taylor Made says it has budgeted more than $1M for "slots on local, network and cable stations before and after televised professional golf tournaments." The show will be hosted by CBS Sports analyst Gary McCord (GOLFWORLD, 2/9 issue).