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Volume 24 No. 156
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     David Sunflower Seeds has announced a promotional
sponsorship with USA Baseball.  Under the banner of "Help the
1996 USA Baseball Team take on the World's Best This Summer," the
company will utilize the partnership in national advertising and
promotional campaigns.  Under terms of the deal, David Seeds will
include the "official sponsor of USA Baseball" designation --
including marks and logos --on all packaging in '96, with a
promotional offer for USA Baseball merchandise on the back panel
(USA Baseball).
     OTHER AMATEUR MARKETING NEWS:  Pop Warner Football has
signed an exclusive agreement for marketing, licensing and TV
representation with ProServ.  ProServ will sell sponsorships for
the organization as a whole, as well as create, manage and secure
sponsors for a series of Pop Warner camps for youth and Pop
Warner clinics for coaches.  ProServ Television will also seek to
expand Pop Warner's exposure via television (ProServ).