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Sponsorships Advertising Marketing

COMPANIES GEAR UP WITH NEW PRESENCES IN AUTO RACING

     TOOL TIME AT THE TRACK:  True Value has signed a three-year
sponsorship deal with NASCAR, making the retailer the "official
hardware store of NASCAR," according to AD AGE.  The deal gives
True Value ownership of the NASCAR "Man of the Year" award, and
eligible drivers will carry a True Value decal on their cars.  In
addition, True Value will sponsor ESPN's broadcast of the "Man of
the Year" ceremony later this year.  True Value will also buy
time on NASCAR broadcasts and fill it with racing-themed ads
produced by Leo Burnett USA in Chicago (AD AGE ONLINE, 2/15).
     WILL THERE BE A DISH ON THE HOOD?  PrimeStar has joined The
Family Channel as co-sponsor of Ted Musgrave's NASCAR Winston Cup
car.  The agreement, which starts February 18 at Daytona,
includes signage on the car and Musgrave's helmet and uniform,
pit area visibility, personal promotional appearances by driver
and crew, and a line of NASCAR/PrimeStar merchandise (PrimeStar
Partners).
     NISSAN GOES INDY:  Nissan Motor Corp. USA yesterday
announced plans to compete as an engine supplier in the IRL
starting in '97.  Nissan will supply its new powerplant engine,
the "Infiniti Indy," which is a racing version of the 32-valve V8
engine found in the Infiniti Q45 luxury performance sedan.  The
engine will first run for top honors in next year's Indianapolis
500.  Nissan's announcement marks the first time the company will
compete in a major open-wheel racing series during its 29 years
of sports car racing in America.  The IRL project will also
signify the first official venture into motorsports competition
for Nissan's Infiniti Division.  The program will focus on
supplying engines to participating IRL teams (Nissan).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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