The following is the line-up of advertisers for Sunday's
Super Bowl. The list, based on media reports over the past two
weeks, includes only in-game ads (THE DAILY):
NOTE: Advertisers are followed by the number of :30 units
and placement (where available).
THE LINEUP: American Home Products (1); Anheuser-Busch (8,
1st/2ndH); Chrysler (3, 1Q); CNS Breathe Right (2, 4Q); Ford (3,
3Q); Frito Lay (2, 1stH); Johnson & Johnson/Tylenol (3), Kinko's
(1, 1Q); M&M Mars (1, 4Q); Mail Boxes Etc. (1, 4Q); MasterCard
(2, 3/4Q); Master Lock (1, 1Q); McDonald's (2, 2Q); National Pork
Producers (2, 2Q); Nike (3, 1/2H); Nissan (1, 2Q); Owens-Corning
(1, 4Q); Pepsi (8, 1st/2ndH); Pizza Hut (1, 1stH); Principal
Financial (1, 2Q); Primestar (1, 3Q); Quaker State (1, 3Q);
Subway (1, 3Q); Toyota (2, 2Q); 20th Century Fox (1); Universal
Pictures (1); VisaGold (3, 1Q/4Q); Wheaties (1, 2ndH); Yamaha
(1, 2Q).
PEACOCK'S TAKE: NBC brought in about $70M in ad sales, with
an additional $10M in pre-and post-game revenue, according to
NEWSDAY's Steve Zipay. After commissions and production costs,
NBC could clear $63M. Zipay notes that the game Super Bowl part
of NBC's AFC rights package -- but separately, it would sell for
about $50M, making NBC's haul "an upside of about $13 million"
(NEWSDAY, 1/26).
