MARKETING GROUP ASSEMBLED FOR THE OILERS IN NASHVILLE
A partnership has been assembled to coordinate marketing and
promotion of luxury suites and PSL sales for the Oilers in
Nashville, according Muhleman Marketing Inc., the chief marketing
consultants to the Oilers' relocation. The group includes the
Ingram Group, a Nashville-based p.r. firm, Gish, Sherwood &
Friends, a Nashville ad agency; Marketing Production Enterprises
of Memphis, and fundraiser Kim Kaegi. The group will initially
focus on selling 100 luxury suites for the proposed 65,000-seat
stadium. The effort to sell more than 50,000 PSLs will include
all of TN, southern KY and northern AL. Luxury suite sales will
begin in December and the application process for PSLs will be
conducted in January (Muhleman Marketing).
REASON TO REALIGN? ESPN's Chris Mortensen: "Nashville is
under the gun to sell a lot of tickets and suites for this to
happen. ... From a league standpoint, the Cleveland to Baltimore
move and now Nashville could be a real catalyst to major
realignment in 1998" ("NFL GameDay," 11/17).
SAY, CHUMLEY: ESPN's Chris Berman suggested "Tennessee
Tuxedos" as a new name for the Oilers ("GameDay," 11/19).