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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Hooters, sponsor of the Hooters Hula Bowl and numerous
stadium billboards, says it is outraged with the Equal Employment
Opportunity Commission's meddling and will "promise a fight" at a
press conference today.  Hooters says the EEOC is forcing the
chain to pay $22M into a fund to be distributed to male victims
of Hooters' hiring policy and to provide sensitivity training "to
teach Hooters' employees how to be more sensitive to men's
needs."  Hooters took out full page ads in this morning's USA
TODAY and WASHINGTON POST protesting the action and will hold a
rally today in Washington (USA TODAY, 11/15)....Herman's Sporting
Goods will open a new store in Rockefeller Center today directly
across from the ice rink.  Herman's CEO Al Fasola said the store
will be the chain's "flagship" unit and expects $10M in sales
there in the first year (N.Y. POST, 11/15).... Cowboys RB Emmitt
Smith visited Ft. Worth's Leonard Middle School as part of the
J.C. Penney/Starter Take a Player to School contest.  Smith spent
the morning with a student who also won a $1,000 scholarship,
Cowboys apparel and tickets to a Cowboys game (FT. WORTH STAR-
TELEGRAM, 11/15).... Federal bank regulators yesterday voted
unanimously to approve Fleet Financial Group's acquisition of
Shawmut Bank, creating the nation's tenth largest bank with $81B
in assets.  In the merger, Fleet assumed Shawmut's naming rights
to Boston's new arena (BOSTON GLOBE, 11/15). ....Dan Marino's
annual celebrity golf tournament will become the season-opening
event on the Celebrity Golf Assoc.'s tour when it is played in
February.  The tournament raised $300,000 for children's
charities last year.  Celebrities confirmed include Roger
Clemens, Dan Quayle, Johnny Bench and Steve Bartkowski (MIAMI
HERALD, 11/15).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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