EXECUTIVE TRANSACTIONS

     STEVEN KALIN has joined ESPN as VP of ESPN Enterprises.  He
comes from the management consulting firm McKinsey & Co.
(ESPN)....SHARON BARBANO, former Dir of Women's Sports
Development for Reebok, has launched the Women's Sports Marketing
Group.  The group, based in Marblehead, MA, will provide
strategic women's sports and fitness marketing service to clients
(WSMG)....SHELLEY FUSTO has been promoted to Dir of Marketing for
SportSouth (BROADCASTING & CABLE, 11/13 issue)....DAVE SENKO has
been named a Media Official for the PGA Tour.  Senko previously
served as Dir of Media Relations for the Bills and Spurs and has
also worked for ABC Sports (PGA Tour)....DAVID GREGORY resigned
as GM of the Syracuse Crunch to pursue other interests in hockey
(AHL).