Sponsorships Advertising Marketing

GOLF NEWS AND NOTES

10.26.1995

     Lee Janzen is featured in this morning's USA TODAY.  Jerry
Potter reports that a win for Janzen in this weekend's Tour
Championship would give him the earnings title and make him a
leading candidate for player of the year.  The endorsement
possibilities from these titles "would be huge," according to
Janzen's agent, Tommy Limbaugh.  Experts estimate Janzen could
pick up as much as $2M in new endorsements.  Janzen currently
endorses Sharps non-alcoholic beer and Nicklaus clubs (USA TODAY,
10/26)....Nike Golf has partnered with Team Effort to produce and
distribute a line of Nike-logoed golf accessories.  The entire
line will be available with either the swoosh or Nike Tour
logo....The National Golf Foundation reports consumer spending on
golf has increased nearly 20% in the last five years, now at
$16.3B annually (GOLF SHOP OPERATIONS, 10/95).

PREVIOUS MLB FACES LOCAL THREAT TO ITS ANTITRUST EXEMPTION NEXT IT'S CERTAINLY NOT CALENDAR NIGHT

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