Sponsorships Advertising Marketing

A NATION OF HACKERS JUKED OUT BY BARRY'S MOVES?

10.19.1995

     Lions star Barry Sanders has agreed to a multi-year
partnership to be a spokesperson for AT&T's ImagiNation Network
(INN) online computer company.  Sanders' official debut comes
when he "turf's the net" with the winner of an INN contest.  INN
is an online network with programming completely dedicated to
games and entertainment.  As part of the deal, INN will donate
computers and computer services to public schools in Sanders'
home town of Wichita, KS.  The Silicon Valley-based INN recently
introduced "Front Page Sports:  Football Online," an NFLPA-
licenced product which it claims is the first interactive multi-
player football game available in an online environment
(ImagiNation).

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