During tonight's "MNF" telecast, Anheuser-Busch will
premiere the latest installment of their "Ants" ad campaign (USA
TODAY, 10/16)....Softworks Development Corp., in conjunction with
the Bucks, will continue their sponsorship of the Bucks' "Player
of the Month" program. Each month during the season, Softworks
will present a Boys and Girls clubs chapter in WI with a CITUS
personal computer in the name of the "Player of the Month"
(Bucks)....Arnold Palmer Golf Management Co. and Robinson,
Yesawich & Pepperdine Inc. announced a marketing partnership for
the advancement of Palmer Golf's $50M expansion program in the
golf course management (Palmer Golf)....Emmitt Smith plans to
open at least five "Emmitt Smith Communications" stores with
cellular phones and pagers in the Dallas-Ft. Worth area in the
next two years (MIAMI HERALD, 10/13)....WASHINGTON POST columnist
Jennifer Frey takes issue with the Nike ads featuring young
girls. Frey supports Nike telling girls they don't have to grow
up in a world of "shopping malls, cosmetics and push-up bras."
But she finds "disturbing" the fact that "the same ad forcefully
reminds me that those girls do have to grow up in a world where
self-esteem still is intrinsically linked to body image"
(WASHINGTON POST, 10/15)....Two signs have been confiscated in
each ALCS city. In Seattle, it was "O.J. Cancelled: Has Mariner
Fever"; and in Cleveland it was "A Big Johnson Isn't Everything"
(S.F. EXAMINER, 10/14).... On ESPN's coverage of "Midnight
Madness," not only were the Michigan players outfitted in Nike
uniforms, but the ball boys had T-shirts with the Nike "swoosh"
on the front, the judges for the slam dunk contest had Nike T-
shirts, and the cards scoring the slam dunk contest had the Nike
"swoosh" (THE DAILY)....Heineken USA has hired former PepsiCo
exec Stephen Davis to head its marketing operation. Davis will
oversee marketing for the "company's entire portfolio of beers"
(ADWEEK, 10/9 issue)....Classic Sports Network has contacted some
New York ad agencies regarding its $3-5M account. The four-month
old cable channel is in 5 million homes in 32 states (ADWEEK,
10/9 issue)....NEWSDAY's Barbara Walder examines Martina
Navratilova's appeal. Walder: "Seeming to underestimate her
appeal and ability outside the athletic arena, this true
crossover star with first-name recognition like 'Michael' and
'Reggie' appears to be as tightly enclosed in a gay cocoon as she
had been within her professional tennis cocoon" (NEWSDAY,
10/15)....The Spurs are trying to lure more fans and corporations
to make the 80-mile trip from Austin to the Alamodome. For the
Austin resident, the club has established a Grey Line bus
service, complete with pregame videos, a wet bar and restrooms
for $12 a trip. Austin season-ticket packages include 22 weekend
games, plus All-Star Weekend. To lure Austin corporations, the
Spurs are offering 50-person packages that include private party
rooms, meeting rooms, lunch, dinner and tickets (Charlotte Anne
Lucas, SAN ANTONIO EXPRESS NEWS, 10/14).
