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Volume 24 No. 158

Sports Industrialists

     The Reebok Golf Greg Norman Collection has named PABLO DE
ECHEVARRIA as their VP of Marketing (Reebok)....Disney Chair and
CEO MICHAEL EISNER was named '95 Marketer of the Year by
BRANDWEEK (N.Y. TIMES, 10/9)....CARYN CIAGNE has joined
Professional Sports Publications as sports marketing manager,
including ad sales responsibilities for game programs the firm
produces for Chicago teams (CHICAGO TRIBUNE, 10/9)....CHRIS
CORDES, has been hired as Sales and Promotions Manager for the
Charlotte Cobras of the Major Indoor Lacrosse League
(MILL)....JOHN GRIFFIN has joined the senior management staff of
Karlitz & Company, a NY-based entertainment marketing, corporate
counseling firm.  Griffin comes from three years as partner and
agency owner of Integrated Sports Marketing (SFPR & Co.).

     STEFFI GRAF faces possible arrest for tax evasion, according
to reports from the German magazine DER SPIEGEL.  In addition,
FOCUS magazine in Germany reports that Graf's main sponsor,
German automaker Opel, might cut its sponsorship with Graf.  An
Opel spokesperson denied that report (Mult., 10/9).  In L.A.,
Mary Williams Walsh writes that not only are Graf and her father,
Peter, on the front pages, but "so too are the normally invisible
denizens" of the German bureaucracy, the German Tennis
Federation, and Adidas and Opel (L.A. TIMES, 10/9).  FOCUS also
reports HANS-WILHELM GAEB, an Opel advisory board member, claims
Advantage Int'l and its leader PHILIP DE PICCIOTTO may have made
"questionable transfers of millions of dollars in sponsor
payments" to Graf.  The charges could force Graf to choose
between Opel and Advantage, according to FOCUS (AP, 10/7).

     In Baltimore, Vito Stellino writes that the NFL's "surprise
coaching move could be the departure of New England's BILL
PARCELLS at the end of the season.  NFL insiders are speculating
that Parcells may pack it in" (Vito Stellino, Baltimore SUN,
10/8)....A survey by Fuji Bank in Japan noted that HIDEO NOMO
ranks first among outstanding sports figures in the eyes of many
Japanese fathers and boys.  In a survey of 300, Nomo was followed
closed by baseball player ICHIRO SUZUKI (KYODO NEWS)....TOM
LANDRY was a guest of JOE GIBBS at the Charlotte Motor Speedway
this weekend.  Gibbs owns the BOBBY LABONTE racing team, and
Labonte wore a Cowboys helmet during the race.  Labonte is
sponsored by NFL Properties (FT. WORTH STAR-TELEGRAM,
10/9)....KRISTINE CARLIN BAY, better known as Willow Bay and host
of "NBA's Inside Stuff," was married on Long Island over the
weekend to ROBERT IGER, President and CEO of Cap Cities/ABC (N.Y.
TIMES, 10/8). ....On "Entertainment Tonight," Pat O'Brien
featured the new golf center opened by MICHAEL JORDAN.  At the
center, where the goal is to teach the game of golf to kids,
visitors will find a full range of golf supplies carrying
Jordan's name ("ET," 10/9)....The Chicago Tribune is running
excerpts from two books on Jordan by reporters from the paper --
"Rebound:  The Odyssey of Michael Jordan," by BOB GREENE, and
"Second Coming:  The Strange Odyssey of Michael Jordan -- From
Courtside to Home Plate and Back Again," by SAM SMITH (CHICAGO
TRIBUNE, 10/9).

     Miami Heat Owner MICKY ARISON is profiled in U.S. NEWS &
WORLD REPORT for his Carnival Corp., the parent company for
Carnival Cruise Line.  Carnival Corp just had its 15th straight
quarter of record profits (Jill Sieder, U.S. NEWS & WORLD REPORT,
10/16 issue)....Attorneys are in the process of trying to "work
out an agreement" between the IRS and Rockies Owner JERRY
MCMORRIS.  The IRS says McMorris didn't pay $25.47M in estate
taxes when he took control of his family's trucking business
following the death of his father.  McMorris claims to have paid
$10M in taxes and says he owes no more because the IRS erred by
inflating the value of the stock his father held at the time of
his death (Adriel Bettelheim, DENVER POST,
10/6)....Representatives of the three-man trust controlling the
estate of late Bucs Owner HUGH CULVERHOUSE are in Washington to
appeal a claim by the IRS that Culverhouse owes $4.5M in income
taxes dating from '89-91 (Michael Sznajderman, TAMPA TRIBUNE,
10/6)....A report in the WASHINGTON POST notes Redskins Owner
JACK KENT COOKE cancelled a neighbor's season tickets (held since
1945) due to an ongoing property dispute (WASHINGTON POST,