ESPN CHILTON SPORTS POLL: THE APPEAL OF AUTHENTIC GEAR

     1,007 respondents (who described themselves as sports fans)
were surveyed from August 1-September 4.
     QUESTION:  "IT IS POSSIBLE TO BUY CLOTHING WITH TEAM AND
PLAYER IDENTIFICATION THAT IS EXACTLY THE SAME AS WHAT THE
PLAYERS WEAR DURING GAMES.  DO YOU KNOW WHAT THAT TYPE OF
CLOTHING IS CALLED."  ("Authentic" is correct answer)
     Authentic      16%       Official       33%
     Licensed       25        No answer      26
     QUESTION:  "HOW MUCH MORE WOULD YOU BE WILLING TO PAY FOR AN
ARTICLE OF CLOTHING THAT WAS EXACTLY THE SAME AS WHAT THE PLAYERS
WEAR AS OPPOSED TO A REPLICA?"
     No more               48%    Between $51-100 more    3%
     Up to $10 more        26     More than $100 more     2
     Between $11-50 more   18     No answer               2