MARKETPLACE ROUND-UP

     Benetton, the parent to Prince Sports Group, has opened a
retail store in Sarejevo, Bosnia-Herzegovina.  More than 1,500
Sarejevans came to look at the store in the first two hours (SAN
JOSE MERCURY NEWS, 9/14)....Cal Ripken's first children's book,
"Count Me In," will be published September 23 by Taylor
Publishing (CHICAGO TRIBUNE, 9/14)....U.S. Open Champions Steffi
Graf and Pete Sampras both play with Wilson tennis rackets.
Wilson Racket Sports VP & GM Jim Baugh said the company is
looking at various options to promote the two (CHICAGO TRIBUNE,
9/13)....Nebraska coach Tom Osborne sings a bit of the NU fight
song in a Burger King spot.  Osborne: "I can sing better than Joe
Paterno" (Colorado Springs GAZETTE TELEGRAPH, 9/14).