The name of Candlestick Park was officially changed to 3Com
Park this weekend in a move that sees the company become the
first high-tech company to sponsor a pro sports stadium in the
U.S. Among expected changes: the addition of information kiosks
to allow sports fans free access to the Internet, and a
transformed press box that will use the latest "Internet access,
multimedia and networking technologies." Sports writers will
have on-line access to, among other things, media guides, game
notes, players bios, and statistics (3Com Park).
WHAT THEY'RE SAYING BY THE BAY: John Crumpacker writes:
"There should be a grandfather clause to prevent such a thing
from happening" (S.F. EXAMINER, 9/9). SAN JOSE MERCURY NEWS Exec
Sports Editor David Topps notes that his paper will continue to
"use the name readers use" -- Candlestick Park (SAN JOSE MERCURY
Oakland County Executive L. Brooks Patterson is ready to "go
on the offensive" to keep the Lions in Pontiac and out of
downtown Detroit, according to CRAIN'S DETROIT BUSINESS.
Patterson wants immediate action, as he notes Wayne County has
"joined" Detroit's bid. He thinks the team will move unless
Oakland County can come up with a package to help "cash-strapped"
Pontiac renegotiate the team's lease (David Barkholz, CRAIN'S
DETROIT BUSINESS, 9/4-19 issue).
CFL IN DETROIT? Entrepreneur Bernie Glieberman is paying
close attention to the Tigers' efforts to get a new stadium, as
he holds the CFL rights to Detroit and should the Tigers move, he
would like to put a CFL franchise in Tiger Stadium (Jon Pepper,
DETROIT NEWS, 9/10).
In Milwaukee, James Causey profiles the phenomena of
corporate sponsorships of stadiums and arenas. Causey: If their
new stadium is built, the Milwaukee Brewers will play in Put-
Your-Advertisment-Here Field" (MILWAUKEE JOURNAL SENTINEL,
9/9)....In Sunday's PHILADELPHIA INQUIRER, James O'Neill writes,
"The [state of NJ's] decision to rename the Byrne Meadowlands
Arena is part of a growing trend among cash-strapped governments
to raise extra revenue without raising taxes" (PHILADELPHIA
INQUIRER, 9/10)....Jeff Borden examines PSLs in CRAIN'S CHICAGO
BUSINESS noting that they could prove to be "valuable assets" to
Bears fans. Seat options used to build Texas Stadium in Dallas,
sold for $1,000 in '68, are now going for $15,000. Borden notes
a comparable investment in Standard & Poor's 500 index stocks in
'68 would only yield $13,679 (CRAIN'S CHICAGO BUSINESS,
9/11)....The MCI Center ran a quarter-page ad in Sunday's
WASHINGTON POST urging businesses to purchase corporate seating
plans (WASHINGTON POST, 9/10).