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Volume 24 No. 157

The Back Of The Book

     The ESPN Chilton Sports Poll surveyed 1,004 U.S. adults (age
12+) in July '95 and 1,278 in July '94.
                              AVID      MORE INTERESTED IN
     ARE YOU ...   NBA FAN   NBA FAN    NBA THAN LAST YEAR
     JULY '95        55%       20%            19%
     JULY '94        57        15             28
     NBA IS "FAVORITE SPECTATOR SPORT"    JULY '95   JULY '94
                                             10%        12%

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  23 3/4   +1/8  23 3/4  24 1/8  19 3/4    3100
Cobra Golf     CBRA 34 1/4   +3/4  33 1/4  41 1/2  20      626400
Converse       CVE   6       -1/4   6 1/4  12 1/4   5 3/8   63500
Callaway Golf  ELY  14 3/4   +3/8  14 1/2  20 1/16 11 1/4  617700
Fila           FLH  34       +1/2  33 1/2  34 1/2  14 3/4   12600
Sport Supply   GYM  12 3/4   +3/8  12 1/2  17 1/4   9 1/4   16100
L.A. Gear      LA    2 3/4   -1/8   2 7/8   8 1/4   2 1/8   25000
Nike           NKE  94 1/2 +1 5/8  92 7/8  96 3/4  58 1/8  264200
Rawlings       RAWL 10         0   10      14 3/4   7 1/2   24200
Reebok         RBK  34 5/8   -3/4  35 1/8  40 1/4  31 1/8  683700
Russell Athl.  RML  27 5/8     0   27 5/8  32 5/8  26 1/2   23000
Sportmart      SPMT  9 7/8   +1/4   9 3/8  19       7 3/4   88700
Starter        STA   7 1/4   +1/8   7 1/8  11 1/2   6 1/4   36600
Topps          TOPP 5 15/16    0   5 15/16  7 1/4   4 1/8   95400
Sports Auth.   TSA  27 3/8   -1/2  27 3/4  28 1/8  16 1/4   60600

     TODAY:  Major League Baseball attendance through August 23.
NL     HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
ATL     56   35,720   2,000,317    45,343   2,539,240     -  21%
CHI     47   27,787   1,305,966    31,635   1,486,857     -  12%
CIN     54   26,518   1,431,978    30,963   1,672,021     -  14%
COL^    55   46,788   2,573,365    58,481   3,216,465     -  19%
FLA     48   24,535   1,177,667    32,781   1,573,503     -  25%
HOU     56   19,409   1,086,909    26,597   1,489,444     -  27%
LA      54   37,793   2,040,803    41,373   2,234,172     -   8%
MTL     55   19,331   1,063,212    23,204   1,276,250     -  17%
NYM     56   18,410   1,030,973    20,561   1,151,471     -  11%
PHI     55   29,980   1,648,887    39,725   2,184,910     -  25%
PIT     51   13,555     691,306    20,266   1,033,574     -  33%
SD      53   14,598     773,674    16,608     880,226     -  12%
SF      56   17,592     985,138    29,080   1,628,512     -  40%
STL     56   25,186   1,410,438    33,295   1,864,501     -  24%
^  Colorado is playing to a higher capacity at a smaller stadium.
AL     HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
BALT    53   42,655   2,260,727    46,937   2,487,675     -   9%
BOS     55   30,159   1,658,769    29,013   1,595,742     +   4%
CAL     55   23,239   1,278,139    24,386   1,341,271     -   4%
CHI     54   23,547   1,271,541    31,433   1,697,398     -  25%
CLE     50   39,381   1,969,064    39,064   1,953,248     +   1%
DET     57   17,172     978,777    20,352   1,184,783     -  17%
KC      50   18,310     915,519    24,378   1,218,904     -  24%
MIL     53   15,544     823,825    22,394   1,186,925     -  30%
MIN     56   15,726     880,641    23,766   1,330,911     -  33%
NYY     51   24,248   1,236,630    28,005   1,428,279     -  13%
OAK     55   16,785     923,199    22,106   1,215,884     -  24%
SEA     54   19,020   1,027,083    20,448   1,104,206     -   6%
TEX     56   28,588   1,600,921    40,429   2,264,050     -  29%
TOR     54   39,479   2,131,853    49,173   2,655,360     -  19%