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Volume 24 No. 117

Collegiate Sports

     "College Football USA," a new logo covering products and
services designed to unify the sport, is being launched this
weekend by the National Assoc of Collegiate Directors of
Athletics (NACDA) and the American Football Coaches Assoc (AFCA).
Monies raised will benefit college students around the country.
NACDA and AFCA also plan to fund scholarship programs to assist
student-athletes and support personnel in both men's and women's
athletics.  "College Football USA" will appear in radio and TV
PSAs and on stadium banners at all schools with football
programs.  AdCraft Sports Marketing of Louisville is managing the
program (AdCraft).

     With the college football season kicking off this weekend
with the Pigskin and Kickoff Classics, THE SPORTS BUSINESS DAILY
takes a look at who outfits the top programs.
FSU Nike   /Nike         ColoradoNike   /Nike
Nebraska --       /Adidas     MichiganNike   /Nike
Texas A&MNike   /Nike         OklahomaRussell /Nike
Penn StateNike   /Nike        UCLAChampion/Reebok
FloridaStarter /Nike          VirginiaRussell /Nike
AuburnRussell /Nike      TexasReebok  /Reebok
USC  Nike    /Nike       ArizonaStarter /Nike
TennesseeSports               UNC Nike    /Nike
               Belle   /Nike       Wisconsin --      /Reebok
Notre DameChampion/Reebok     Boston Coll.Champion/Reebok
AlabamaNike   /Nike      West VirginiaRussell /Nike
MiamiNike   /Nike        Virginia TechWilson  /Nike
Ohio StateChampion/Nike       WashingtonRussell /Nike
     NOTE:  Both Nebraska and Wisconsin wore Apex apparel last
year and are in the process of negotiating new deals.  A
Nebraska-Adidas announcement is expected next week, while
Wisconsin is negotiating with a number of companies including
Starter, Logo Athletic, and Reebok (THE DAILY).

     The Collegiate Licensing Company has announced that it will
now serve as the licensing rep for Fresno State and new
basketball coach Jerry Tarkanian's "TARK" line (CLC).