"College Football USA," a new logo covering products and
services designed to unify the sport, is being launched this
weekend by the National Assoc of Collegiate Directors of
Athletics (NACDA) and the American Football Coaches Assoc (AFCA).
Monies raised will benefit college students around the country.
NACDA and AFCA also plan to fund scholarship programs to assist
student-athletes and support personnel in both men's and women's
athletics. "College Football USA" will appear in radio and TV
PSAs and on stadium banners at all schools with football
programs. AdCraft Sports Marketing of Louisville is managing the
With the college football season kicking off this weekend
with the Pigskin and Kickoff Classics, THE SPORTS BUSINESS DAILY
takes a look at who outfits the top programs.
FSU Nike /Nike ColoradoNike /Nike
Nebraska -- /Adidas MichiganNike /Nike
Texas A&MNike /Nike OklahomaRussell /Nike
Penn StateNike /Nike UCLAChampion/Reebok
FloridaStarter /Nike VirginiaRussell /Nike
AuburnRussell /Nike TexasReebok /Reebok
USC Nike /Nike ArizonaStarter /Nike
TennesseeSports UNC Nike /Nike
Belle /Nike Wisconsin -- /Reebok
Notre DameChampion/Reebok Boston Coll.Champion/Reebok
AlabamaNike /Nike West VirginiaRussell /Nike
MiamiNike /Nike Virginia TechWilson /Nike
Ohio StateChampion/Nike WashingtonRussell /Nike
NOTE: Both Nebraska and Wisconsin wore Apex apparel last
year and are in the process of negotiating new deals. A
Nebraska-Adidas announcement is expected next week, while
Wisconsin is negotiating with a number of companies including
Starter, Logo Athletic, and Reebok (THE DAILY).
The Collegiate Licensing Company has announced that it will
now serve as the licensing rep for Fresno State and new
basketball coach Jerry Tarkanian's "TARK" line (CLC).