NBA WORK STOPPAGE WOULD HIT REGIONAL CABLE NETS HARD
"Since there are precious few sports events available for
cable and TV stations to use as substitutes for NBA games during
the fourth quarter of the year, most observers say the regional
sports networks will suffer the biggest financial hit if a work
stoppage, or an owner lockout, prevents the season from getting
underway," according to John Dempsey in this week's VARIETY.
Aaron Cohen, Exec VP of NW Ayer: "The regionals would really be
out of it. They'd have to start scheduling reruns of motortrack
tournaments." Jon Mandel, Senior VP of Grey Advertising: "You'd
end up seeing a lot of high-school track meets." Jim Martin,
President of regional network ops for Liberty Sports says "all of
the advertisers we've signed in the past are holding off," even
though this is the "prime selling season right now" (John
Dempsey, VARIETY, 8/14 issue).