NOMOMANIA AFFECTS MORE THAN JUST DODGERS

     The popularity of Hideo Nomo and merchandise bearing his
name and likeness is examined by the L.A. DAILY NEWS.  With the
increased sale of merchandise, licensing fees for fellow MLB
players "are a small percentage fatter because of Nomo's
popularity."  Royalties from items with the Dodgers logo also are
divided equally among the 28 teams.  But "where the Dodgers are
really getting nailed is on the international marketing front,
previously a pool so insignificant no one much cared about it.
But on licensed Nomo merchandise selling wildly in Japan, the
Dodgers are stuck with the same MLB Properties division,
receiving only 1/28 of the pot."  Sales of Dodgers merchandise
has moved the team up five spots, altyhough L.A. is still out of
the top ten.  Dodger VP/Marketing Barry Stockhamer promised some
"new things" involving Nomo to be unveiled in  September (L.A.
DAILY NEWS/Baltimore SUN, 8/13).  Nomo is the feature of Mike
Lupica's column in this month's ESQUIRE, with the header, "Nomo,
Mr. Nice Guy" (ESQUIRE, 9/95 issue).