Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     CNBC's Allan Chernoff reported on the slow sales of MLB
merchandise since the strike.  MLB Properties' Don Gibson:  "We
are budgeted that we will be down from our prior year and it
could be anywhere from 30$ to 40% off in a worse case scenario."
Chernoff:  "Sales from licensed products, everything from caps to
helmet phones, are in a deep slump" ("Sports View," 8/11)....NFL
Properties has signed a promotional agreement with the Classic
Sports Network.  NFL throwbacks jerseys will be displayed during
Joe Namath's weekly show, "NFL Night at the Classics," and NFL
Throwbacks merchandise will be used in promotions
(NFL)....Rockies manager Don Baylor has patented a batting glove
that protects the top of the hitters hand with a piece of rubber
padding (Baltimore SUN, 8/13)....The name for the MLS team in San
Jose has been chosen, but is being kept a secret.  Team President
Peter Bridgwater said he had "input on the name" but the final
decision rested with the league.  Nike was "instrumental" in
selecting the name, logo, and colors (Dave Payne, SAN JOSE
MERCURY NEWS, 8/13)....IMG which runs the LPGA Ping/Welch's
Classic in Canton, MA, expects the tournament to go on next year.
IMG's Mike Savit said they have reached agreement with Ping and
Welch's to sponsor it again next year, and the dates will be in
early August again (BOSTON GLOBE, 8/11)....At the PGA
Championships at Riviera, NFL sponsor Payne Stewart "was without
a home team" in the L.A. area since the Raiders and Rams moved.
So he wore the colors of the Chargers (BOSTON GLOBE, 8/13)....ABC
News reported on the growing numbers playing golf.  David Price
of American Golf Corp.:  "Thirty and forty years ago, golfers
were noted as being the elite rich people in private clubs.  Now
80% of golfers are public golfers" (ABC, 8/12).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/14/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/08/14/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE