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Volume 24 No. 156

Sports Media

     The Eagles yesterday announced an four-year extension with
Infinity Broadcasting-owned WYSP-FM to remain the team's flagship
station.  Infinity will reportedly pay the Eagles $18M over four-
years under the agreement.  WYSP will retain the rights to the
"Ray Rhodes Show," and continue to carry pre- and post-game
coverage (Kevin Mulligan, PHILADELPHIA DAILY NEWS, 8/10).

     The IHL and SportsChannel Regional Network yesterday
announced a 21-game national cable TV package.  SportsChannel's
coverage will begin on the league's opening weekend and run
though the regular season and playoffs, including the league's
All-Star Game.  Games will be shown on SportsChannel's eight
regional networks.  SportsChannel will feature an IHL "Game of
the Week" during the league's final five regular season
Saturdays. (IHL).  The IHL's Greg Elliott told THE SPORTS
BUSINESS DAILY that league cities not covered by SportsChannel's
regional networks will see games thorough their Prime Network
local affiliates or other local cable channels (THE DAILY).
     PRODUCTION:  SportsChannel will have the ability to place
cameras in locker rooms before games and during intermission
along with installing microphones on players during game action
(IHL).
     MARKETING ANGLE:  As part of the agreement, SportsChannel
and the league will form a marketing relationship that will
include visibility for SportsChannel at league events.
SportsChannel will have its logo placed on player helmets during
the IHL All-Star Game and provide the league with 30- and 60-
second spots to advertise league merchandise on its regional
networks (IHL).

     Netscape Communications Corp., the designers of "Netscape
Navigator," a program that allows computer users to access the
World Wide Web on the internet, "zoomed on to Wall Street on
Wednesday, creating a roar of speculation," according to this
morning's Minneapolis STAR-TRIBUNE.  Shares in the company's IPO
started the day at $28, peaked to $75 and finished at $58.25 on
the NASDAQ Stock Market.  Netscape users represent 70% of those
using the Web.  Investors in the company include Adobe, TCI,
Times Mirror, Knight-Ridder and Hearst Corp. (Minneapolis STAR
TRIBUNE, 8/10)....ESPN and NBC sports have reached an agreement
that will give the cable carrier exclusive rights to a variety of
US Olympic Trials in '96.  ESPN and ESPN2 will air 77 hours of
Olympic Trial events, including 18 live hours of US Track and
Field trials (ESPN)....Chrysler Corp.'s Mopar Parts division will
renew its sponsorship of Detroit Lions football on WWJ-Radio for
the '95 season.  Mopar has advertised during the team's pre- and
post-game shows for the last four years (Chrysler)....Raycom,
Inc. is producing and distributing a one-hour special titled "The
Final Roundup" that will preview the final season of Southwest
Conference Football. The show is scheduled to air on 21 stations
in TX, LA and AR (Raycom)....Patriots owner Bob Kraft was
reportedly upset after an official from new team broadcasting
partner WBCN-FM defended glitches in the station's first
broadcast by saying the team's performance wasn't perfect either
and "The defense sucked" (BOSTON HERALD, 8/10).

     The NFL is introducing several new products for the home
computer as a "natural progression to multimedia," according to
NFL Properties' Tom Richardson.  Richardson tells USA TODAY the
league hopes several new CD-ROMs will be an opportunity to see
the league's history "all come together in what we hope is a more
compelling story."  Among the league's new releases:  "75
Seasons: The History of the NFL" on CD version for Macintosh and
Windows; "The Official 1995-1996 NFL Interactive Yearbook" on CD
for Mac and Windows; "NFL Math" on disk for Mac and Windows -- a
program helping kids learn math skills through football; "NFL
Screen Savers" available by team.  The league will also revamp
its Web site by the September 3 regular season opener. The
address: http:// www.nflhome.com (USA TODAY, 8/10).

     CBS' coverage of the US Open is previewed by Mark Preston in
this month's TENNIS magazine.  John McEnroe's latest non-
exclusive contract with NBC will allow him to work with CBS,
although not in the two-man booth as he prefers at NBC.  McEnroe
will be paired with Mary Carillo and Tim Ryan.  Two years ago,
McEnroe went on record saying Carillo, his former doubles
partner,  should not be calling men's tennis and suggested CBS
"employed her simply to 'sell more Perrier.'"  Preston writes
that the "daring paring" of the two "promises to make CBS' the
most unpredictable booth since John Wilkes."  Although CBS Exec
VP/Production Rick Gentile "insists" Open coverage "will not
become the Mary and Mac show," Preston writes "it's being naive
to thing that the feuding former friends won't add some spark to
the already electric Open atmosphere" (TENNIS, 9/95 issue).