BILL O'DONNELL has been named VP of Affiliate Sales of The Golf Channel. He was formerly Dir of Sales and Marketing of The Sports Channel New England (ELECTRONIC MEDIA, 8/7 issue)....NewSport has named four Regional VP's of Affiliate Sales. JOANNE THOELEN, VP Northeast, NEIL HARWELL, VP Southeast, ANDREA KING, VP Central, and JOHN SADLER, VP West (NewSport)....PETER PASCARELLI has joined BASEBALL WEEKLY as their lead columnist and special projects writer. Pascarelli was most recently Dir of Information for ESPN Baseball Productions and a consultant to The Baseball Network (BASEBALL WEEKLY)....Giants VP and GM BOB QUINN received a contract extension through next season (SAN FRANCISCO CHRONICLE, 8/10)....Northwest Entertainment Group has named LINDA MCKENNA as VP/People Development. She spent seven years at Molson Breweries (NEG)....CNN Sports Anchor TOM KIRKLAND will join the on-air anchor team on Press Box. He will begin in the first week of September (PRIME)....DOUG KIRK has been appointed Dir of Interactive Programming and Business Development at Sports Illustrated....Jay Leno in his opening monologue: "Nine out of ten people say they don't plan to watch the MIKE TYSON-PETER MCNEELEY fight on pay-per-view. In fact, I don't know how much of it McNeeley's going to see" ("Tonight Show," 8/9).