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Volume 24 No. 112

The Back Of The Book

     1,047 U.S. adults were surveyed from May 31-June 27.
FAVORITE NFL TEAM?  FAVORITE NFL PLAYER?   CURRENTLY, HOW
     Cowboys     11.7%   Emmitt Smith   5.3%    INTERESTED ARE
     49ers        8.4    Troy Aikman    4.1     YOU IN THE NFL?
     Dolphins     3.2    Steve Young    4.0     Very       27.5%
     Bears        3.1    Dan Marino     2.7     Somewhat   23.8
     Giants       2.9    Jerry Rice     2.4     Little bit 12.9
     Steelers     2.9    Deion Sanders  1.9     Not        35.2
     Raiders      2.8    John Elway     1.6
     Redskins     2.5    Barry Sanders  1.4     COMPARED TO '94?
     Chiefs       2.1    Drew Bledsoe   1.0     More       29.8%
     Eagles       2.0                           Same       37.6
                                                Less       31.3

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21       -1/4  21 1/4  24 1/4  19 3/4    3000
Cobra Golf     CBRA 29 1/2    +1   28 3/4  41 1/2  19 1/8  623500
Converse       CVE   8 3/8   -1/8   8 1/2  12 1/4   6 5/8   15800
Callaway Golf  ELY  14 3/4   +7/8  13 7/8  20 5/8  11 1/4 1236100
Fila           FLH  28 1/4   +1/8  28 1/8  27 1/4  14 1/8   96500
Sport Supply   GYM  11 1/2     0   11 3/8  17 1/4   9 1/4    9600
L.A. Gear      LA    3         0    3       8 1/4   2 1/8  286100
Nike           NKE  90 7/8    +2   89 1/8  89 1/4  58 1/8  187300
Rawlings       RAWL 10 3/8   +3/8   9 7/8  14 3/4   7 1/2   35900
Reebok         RBK  36 1/2 +1 1/2  35 3/8  40 1/4  29 7/8  453500
Russell Athl.  RML  28 3/4   +5/8  28 1/8  32 5/8  26 3/4   16800
Sportmart      SPMT 10       -1/4   9 7/8  19       7 3/4   12500
Starter        STA   7 5/8   -1/8   7 5/8  11 1/2   6 1/4   97700
Topps          TOPP  6 1/8   -1/16  6 1/8   7 1/4   5 1/8  107000
Sports Auth.   TSA  25 7/8   +3/8  25 3/8  25      16 1/4   39400

     TODAY:  Major League Baseball attendance through July 25.
NL     HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
ATL     44   34,649   1,524,543    46,713   2,055,377     -  26%
CHI     38   27,536   1,046,380    30,788   1,169,951     -  11%
CIN     42   26,017   1,092,717    30,033   1,261,376     -  13%
COL^    43   46,437   1,996,793    56,869   2,445,376     -  18%
FLA     38   23,566     895,504    32,788   1,245,929     -  28%
HOU     42   19,661     825,758    25,344   1,064,453     -  22%
LA      39   36,394   1,419,372    41,200   1,606,802     -  12%
MTL     38   19,407     737,483    22,422     852,052     -  13%
NYM     40   18,375     735,005    20,590     823,608     -  11%
PHI     40   30,590   1,223,609    39,478   1,579,133     -  23%
PIT     41   13,260     543,643    20,081     823,324     -  34%
SD      41   14,187     581,663    17,737     727,213     -  20%
SF      38   15,615     593,384    27,027   1,027,019     -  42%
STL     43   24,557   1,055,950    32,784   1,409,697     -  25%
^  Colorado is playing to a higher capacity at a smaller stadium.
AL    HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
BALT    36   41,807   1,505,038    46,917   1,689,003     -  11%
BOS     44   29,176   1,283,722    28,832   1,268,597     +   1%
CAL     39   20,784     810,572    25,211     983,223     -  18%
CHI     37   23,449     867,598    29,864   1,043,907     -  21%
CLE     40   38,791   1,551,652    38,427   1,537,068     +   1%
DET     40   16,697     667,891    19,237     769,472     -  13%
KC      36   18,238     656,582    23,803     856,900     -  23%
MIL     40   14,578     583,124    21,516     860,624     -  32%
MIN     41   14,810     607,191    22,366     917,011     -  34%
NYY     40   21,586     863,425    26,569   1,062,761     -  19%
OAK     42   17,392     730,472    20,686     868,812     -  16%
SEA     39   17,937     699,537    24,594     959,155     -  27%
TEX     42   28,017   1,176,724    39,832   1,672,924     -  30%
TOR     39   39,198   1,528,724    49,110   1,915,301     -  20%