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THE BASEBALL NETWORK CONTINUES TO LAG BEHIND '94

     The Baseball Network's regionalized coverage on Monday drew
a 7.2 rating, a 13% drop from a year ago.  Through three regular-
season games on ABC, TBN is averaging a 6.5, down 14% from '94
(Michael Hiestand, USA TODAY, 7/26).
     COSTAS KEEPS UP THE HEAT:  Bob Costas continued his barrage
against the present leadership of baseball.  Costas called TBN a
"horrible idea. ... It just shows you the game you would
ordinarily see anyway in a silly hodgepodge that does nothing to
promote baseball as a national sport."  Costas said that owners
over-reacted when they dropped the "Game of the Week," noting
that at the time they had the "second-most-powerful television
vehicle in all of sports, unless you count the Olympics."
Costas:  "They bastardized their entire regular season and
playoff format in an effort to create another round of playoffs
that most of the country won't even see.  They sold their souls
to television.  It's obvious that all sports are willing to
prostitute themselves to television, but baseball turned out to
be a cheap prostitute" (Milton Kent, Baltimore SUN, 7/26).

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NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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