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Volume 24 No. 117

The Back Of The Book

     1,755 U.S. adults (age 12+) surveyed from May 9-July 3.  Q:
"Thinking only of sports that have emerged within the last ten
years, what's the hottest new sport in America?"
                                GENDER        AGE BREAKDOWN
                         ALL   MEN  WOM   12-17 18-34 35-54  55+
     Outdoor soccer      33%   31%  36%    21%   23%   36%   50%
     Ice hockey           9     7   11     13     9     7    10
     In-line skating      9     8    9     10    12     8    --
     Indoor soccer        7     7    7     --     5    10     7
     Pro roller hockey    4     5   --      7     4     4    --
     ALSO:  Arena football (3%), beach volleyball (3%), figure
skating (3%), indoor lacrosse (3%), bungee jumping (3%), golf
(2%), NASCAR (2%), pro tennis (2%), snowboarding (2%), mountain
biking (1%), rugby (1%), street hockey (1%), volleyball (1%).

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  20 3/8     0   20 3/8  24 1/8  19 3/4    3100
Cobra Golf     CBRA 28 5/8   +7/8  28      41 1/2  17 1/4  330300
Converse       CVE   7 7/8   -1/8   8      12 1/4   6 5/8   11400
Callaway Golf  ELY  14 7/8   +3/8  15      20 5/8  11 1/4 1588300
Fila           FLH  24 1/4     0   24 1/8  27 1/4  41       22900
Sport Supply   GYM  11 5/8   +3/8  11 1/4  17 1/4   9 1/4   46400
L.A. Gear      LA    3 3/8     0    3 3/8   8 1/4   2 1/8   97400
Nike           NKE  85 3/4 +1 7/8  84      85 5/8  58 1/4  296600
Rawlings       RAWL  9 5/8   +1/8   9 7/8  14 3/4   7 1/2   58900
Reebok         RBK  34 3/8   +3/4  33 5/8  40 1/4  29 1/8  455800
Russell Athl.  RML  27 1/8   -3/8  27 1/2  35 5/8  26 3/4   44100
Sportmart      SPMT  9 3/4   -1/4  10      19       7 3/4   32700
Starter        STA   7 1/2   +1/8   7 3/8  11 1/2   6 1/4   22500
Topps          TOPP  6 1/8   +1/8   6 1/4   7 1/4   4 1/8   77700
Sports Auth.   TSA  23 3/4   +3/8  23 1/8  25      16 1/4   48600

     TODAY:  Major League Baseball attendance through July 19.
       HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
ATL     40   34,176   1,367,058    46,546   1,861,843     -  27%
CHI     37   27,582   1,020,520    30,829   1,140,684     -  11%
CIN     37   25,271     935,011    29,662   1,097,504     -  15%
COL^    39   46,270   1,804,526    56,361   2,198,062     -  18%
FLA     32   23,093     738,969    32,480   1,039,352     -  29%
HOU     36   18,507     666,246    24,971     898,955     -  26%
LA      39   36,394   1,419,372    41,200   1,606,802     -  12%
MTL     37   19,447     719,541    22,055     816,026     -  12%
NYM     40   18,375     735,005    20,590     823,608     -  11%
PHI     35   30,808   1,078,263    38,381   1,343,339     -  20%
PIT     36   12,835     462,075    19,457     700,467     -  34%
SD      41   14,187     581,663    17,737     727,213     -  20%
SF      38   15,615     593,384    27,027   1,027,019     -  42%
STL     41   24,400   1,000,396    33,128   1,358,230     -  26%
^  Colorado is playing to a higher capacity at a smaller stadium.
       HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
BALT    36   41,807   1,505,038    46,917   1,689,003     -  11%
BOS     39   28,836   1,124,607    28,828   1,124,276     +   0%
CAL     34   19,913     677,051    25,300     860,200     -  21%
CHI     35   23,542     823,972    29,826   1,043,907     -  21%
CLE     40   38,791   1,551,652    38,427   1,537,068     +   1%
DET     39   16,752     653,331    19,163     747,362     -  13%
KC      32   17,771     568,664    23,255     744,149     -  24%
MIL     39   14,408     561,913    20,823     812,116     -  31%
MIN     40   14,779     591,166    22,263     890,532     -  34%
NYY     36   21,092     759,295    26,112     940,044     -  19%
OAK     38   16,733     635,835    19,651     746,728     -  15%
SEA     37   18,260     675,619    24,917     921,929     -  27%
TEX     41   28,014   1,148,564    39,675   1,626,659     -  29%
TOR     34   39,258   1,334,788    48,950   1,664,311     -  20%