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NASCAR: AS AMERICAN A LIFESTYLE AS APPLE PIE?

     The "folksy, unpretentious world" of NASCAR is the cover
story of this week's SPORTS ILLUSTRATED.  SI's Michael Silver
writes that, "in a sports world tarnished by a widening gap
between performer and consumer, NASCAR is a grand exception, an
unspoiled bastion of Americana, a traveling road show in which
even the biggest stars are taught to regard themselves as
commoners."  NASCAR is run by Bill France Jr., who took over
after his father, Bill Sr., the founder of NASCAR, died in '92.
"Everyone in NASCAR is aware of the junior France's power, but
few are critical of him."  Car Owner Robert Yates on France Jr.:
"He is a dictator, but he is taking care of the show."  On the
corporate presence in NASCAR, France Jr. believes the sport was
"on time with corporate sponsorship, and other sports were just
late.  Twenty years ago, nobody thought corporate sponsorship of
college bowl games was a good idea; now, the bowls need it."
NASCAR also benefits from a strong fan base, surveyed to be the
"most brand loyal in sports" and last year, sales of NASCAR
apparel, souvenirs and collectibles hit $400M (SPORTS
ILLUSTRATED, 7/24 issue).
     NEW INDYCAR SPONSOR:  This is the first year the Grand Prix
of Cleveland is sponsored by Medic Discount Drugstores, a
Mayfield-OH based chain.  It is also the first IndyCar race
sponsored by a drug store chain.  Alan Lipsyc, Dir of Sales
Operations for Medic, said the company has signed a three-year
agreement with IMG to sponsor the race, with an option for two
additional years.  After Budweiser pulled out of the title
sponsorship last year, Lipsyc met IMG Senior VP Bud Stanner, who
recommended that Medic "invest in its own future" by signing on.
 Lipsyc said by sponsoring the event, Medic hopes to expand its
customer base and establish a more visible presence in the
Cleveland area (Denise Melilli, CRAIN'S CLEVELAND BUSINESS, 7/17
issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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