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Volume 24 No. 117

The Back Of The Book

     3,776 respondents were surveyed from May 16-July 3.
QUESTION:  HOW INTERESTED ARE YOU IN THE 1996 OLYMPICS?
                     GENDER      RACE         AGE BREAKDOWN
                    MEN  WOM   WHT  BLK   12-17 18-34 35-54  55+
     VERY           31%  38%   32%  49%    36%   32%   39%   29%
     SOMEWHAT       36   32    35   24     33    35    35    30
     A LITTLE BIT   20   15    18   13      6    18    15    27
     NOT AT ALL     13   15    14   15     24    15    10    14
                      BY INCOME            GEOGRAPHICAL REGION
                 <$25K $25-75K >$75K     N.E.  N/CEN  SOUTH  WEST
     VERY          29%   35%    45%      35%    29%    44%    30%
     SOMEWHAT      29    37     31       37     38     23     40
     A LITTLE BIT  17    18     17       17     16     16     21
     NOT AT ALL    24     9      8       11     17     17      9

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  20 7/8     0   21      24 1/8  19 3/4    1600
Cobra Golf     CBRA 28      -1 1/4 28 3/4  41 1/2  17 1/4  631500
Converse       CVE   7 1/2   +1/4   7 3/8  12 1/4   6 5/8   51900
Callaway Golf  ELY  14 5/8   -1/4  14 7/8  20 5/8  11 1/4  913200
Fila           FLH  24 7/8   +1/4  24 5/8  27 1/4  41       28000
Sport Supply   GYM  11 1/4   -1/4  11 3/8  17 1/4   9 1/4   18500
L.A. Gear      LA    3 3/8   +1/2   2 7/8   8 1/4   2 1/8  580800
Nike           NKE  86 1/4   +5/8  85 5/8  85 5/8  58 1/4  192200
Rawlings       RAWL  8 7/8   -1/8   8 7/8  14 3/4   7 1/2   27800
Reebok         RBK  35       -5/8  35 5/8  40 1/4  29 1/8  349100
Russell Athl.  RML  28 1/2   -5/8  29      35 5/8  26 3/4   31600
Sportmart      SPMT 10 1/4   -1/2  10 1/4  19       7 3/4   29200
Starter        STA   8         0    7 7/8  11 1/2   6 1/4   34300
Topps          TOPP  6 1/8   -1/16  6 1/8   7 1/4   4 1/8  283900
Sports Auth.   TSA  23 1/2   -5/8  24      25      16 1/4   66100

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  20 7/8   +1/8  20 7/8  24 1/8  19 3/4    3300
Cobra Golf     CBRA 29 1/4    -1   29 3/4  41 1/2  17 1/4  330800
Converse       CVE   7 1/4   -1/8   7 3/8  12 1/4   6 5/8   25200
Callaway Golf  ELY  14 7/8   -1/4  15 1/8  20 5/8  11 1/4  817700
Fila           FLH  24 5/8   +1/8  24 5/8  27 1/4  41       34900
Sport Supply   GYM  11 1/2   +1/8  11 1/2  17 1/4   9 1/4   31200
L.A. Gear      LA    2 7/8   +1/4   2 5/8   8 1/4   2 1/8  226400
Nike           NKE  85 5/8  -1 1/2 87 1/4  85 5/8  58 1/4  353100
Rawlings       RAWL  9       +1/4   8 3/4  14 3/4   7 1/2   29900
Reebok         RBK  35 5/8   -1/8  35 5/8  40 1/4  29 1/8  118000
Russell Athl.  RML  29 1/8   -1/4  29 1/4  35 5/8  26 3/4   16200
Sportmart      SPMT 10 3/4   +5/8  10 1/8  19       7 3/4  128700
Starter        STA   8       +1/8   7 7/8  11 1/2   6 1/4   34200
Topps          TOPP  6 3/16    0    6 1/8   7 1/4   4 1/8  133500
Sports Auth.   TSA  24 1/8  +1 1/2 22 3/4  25      16 1/4  158300

     TODAY:  Major League Baseball attendance through July 12.
N.L.   HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
ATL     34   33,312   1,132,606    46,264   1,572,959     -  28%
CHI     31   26,775     830,517    29,729     921,603     -  10%
CIN     33   24,880     821,036    29,695     979,920     -  16%
COL^    32   46,156   1,476,990    55,102   1,763,264     -  16%
FLA     32   23,093     738,970    32,636   1,044,352     -  29%
HOU     32   18,142     580,540    24,242     775,756     -  25%
LA      33   37,056   1,222,847    40,950   1,351,360     -  10%
MTL     30   19,587     587,612    19,829     594,879     -   1%
NYM     36   18,368     661,238    20,498     737,915     -  10%
PHI     35   30,808   1,078,263    38,381   1,343,339     -  20%
PIT     32   13,028     416,911    18,858     603,465     -  31%
SD      34   13,337     453,441    16,685     567,289     -  20%
SF      31   15,710     486,995    26,497     821,416     -  41%
STL     36   24,223     872,033    32,7766  1,179,948     -  20%
^  Colorado is playing to a higher capacity at a smaller stadium.
A.L.  HOME    '95 ATTENDANCE        '94 ATTENDANCE      TOTAL
TEAM   DATES   AVG.     TOTAL        AVG.     TOTAL      CHANGE
BALT    32   41,346   1,323,100    46,867   1,499,752     -  12%
BOS     33   28,570     942,794    28,290     933,554     +   1%
CAL     34   19,913     677,051    25,713     860,200     -  21%
CHI     34   23,616     802,958    29,897   1,016,513     -  21%
CLE     35   38,370   1,342,951    37,968   1,328,879     +   1%
DET     36   16,642     599,104    19,023     684,820     -  13%
KC      32   17,771     568,664    23,255     744,149     -  24%
MIL     32   13,395     428,654    19,977     639,251     -  33%
MIN     37   14,768     546,431    22,002     814,061     -  33%
NYY     29   21,038     610,093    25,417     737,102     -  17%
OAK     38   16,425     624,163    19,651     746,728     -  16%
SEA     31   18,047     559,459    24,323     754,007     -  26%
TEX     38   27,563   1,047,389    39,289   1,492,978     -  30%
TOR     33   39,262   1,295,649    48,903   1,613,800     -  20%