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Volume 24 No. 156

Sports Media

     In this morning's GLOBE & MAIL, Marty York reports that ESPN
has offered the CFL a $1.5M contract to show 22 CFL games a
season on ESPN and ESPN2 for the next three seasons.  However,
York writes that, "while the CFL is in dire need of additional
income as well as national television exposure in the United
States, the league's owners are divided on the proposal and may
wind up rejecting it."  Owners of the Shreveport and Baltimore
franchises are concerned that the broadcasting games on ESPN2
"may actually be damaging the league's credibility and image,"
because of the Deuce's image as "something of a junk sports
network."  Shreveport Pirates Owner Bernie Glieberman:  "Money is
not the issue here.  Credibility is.  I don't consider ESPN2
major television.  I don't think it's doing us much good.  Do we
want our product on the same network that covers street luge?"
York notes that Glieberman is supported by Baltimore Co-Owner
Michael Gelfand, who is becoming "increasingly influential."
Glieberman says the league needs "major television" to survive.
Glieberman:  "Right now, we have an identity crisis in the
States.  Americans have a distorted perception of the CFL.  They
look at the CFL like it's some weird sport like rugby or
something like that. ... We certainly can't stand back and think
we're helping ourselves because ESPN2 does some of our games"
(GLOBE & MAIL, 7/11).    ONE MAN'S JUNK ... York reports that if
CFL owners can't persuade ESPN to carry its games on the flagship
network, "don't be surprised if Glieberman et al go knocking on
Ted Turner's door.  Hooking up with the Turner broadcasting
empire makes far more business sense.  It might just be a
question of whether Turner considers the CFL too much of a junk
sport for his taste" (GLOBE & MAIL, 7/11).

     ESPN Personalities Chris Berman, Keith Olbermann, Dan
Patrick, Charlie Steiner and Mike Tirico are featured in Hootie &
The Blowfish's newest video: "Only Wanna Be With You."  The video
ran yesterday on VH-1 and premieres today on MTV (ESPN).  ESPN
spokesperson Rob Tobias told THE DAILY the network is not
authorized to show the video until MTV premieres it, but there
are plans to use parts of it in SportsCenter broadcasts (THE
DAILY)....In Milwaukee, ratings for Brewers broadcasts are down
21% on WVTV.  The team averaged a 15 share last year and is only
drawing an 11.8 share in '95 (MILWAUKEE JOURNAL SENTINEL)....Bay
Area radio station KNEW is the front runner in the competition
for the Raiders' rights fees, according to C.W. Nevius.  Nevius
reports that the Raiders are "virtually insisting the games be
carried on AM and FM," and that KNEW could use sister FM station
KSAN (S.F. CHRONICLE, 7/11)....Interbrew SA is "playing a cat-
and-mouse" game with the three bidders for John Labatt's
broadcast assets, according to THE FINANCIAL POST.  Sources say
the three bidders -- Baton Broadcasting, CanWest Global and
Alliance -- are being driven to bid higher in a "giant game of
chicken" (FINANCIAL POST, 7/11). ... News Corp. has struck a deal
to develop a satellite broadcasting unit in Latin America with
Brasil's Globo Organization.  Eben Shapiro writes that with the
move, News Corp "is aiming at a market with 400 million people
and 65 million households with TV sets" (WALL STREET JOURNAL,
7/11)....The latest issue of AD AGE critiques Ticketmaster's web
site.  A sampling of the comments: "Getting concert and event
info here is much more effective and pleasant than spending 20
minutes on hold on the phone."  The address: (AD AGE, 7/10 issue).... Sanyo will
put the first 3D televisions on sale this week in Japan.  To
receive the full effect, viewers are required to wear battery-
operated glasses (FINANCIAL TIMES, 7/11)....In Baltimore, Milton
Kent bashes ESPN for its refusal to tell viewers who won the All-
Star Home Run hitting contest on last night's 6:30pm EDT
"SportsCenter."  The network, which aired a tape of the contest
after "SportsCenter," showed highlights but did not give the
winner.  The SUN's Kent:  "A news-gathering organization
shouldn't play fast and loose with facts" (Baltimore SUN, 7/11).

     Chicago-based One-On-One Sports, Inc., has acquired
SportsRadio Network of Las Vegas, boosting its sports talk
affiliate base from 170 to more than 290 stations.  SportsRadio
stations switched to One-On-One programming June 29.  Major
market stations added to the One-On-One network include WCNN in
Atlanta, KGU in Honolulu, WRVH in Richmond, and WPRO in
Providence.  One-On-One, which claims to be "the fastest-growing
24-hour sports radio network in the U.S.," began in '93 with the
acquisition of the Sports Entertainment Network.  Other One-On-
One affiliates include WINZ in Miami, KFNS in St. Louis, WUBE in
Cincinnati, KFXX in Portland, OR, and KHTK in Sacramento (One-On-