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Volume 24 No. 116

Olympics

     A phone survey of 250 people conducted in April by
Greenwich, CT-based NFO Research revealed that two-thirds of
respondents think it is important for a corporation to be an
Olympic sponsor, according to ADVERTISING AGE.  The survey also
revealed 23% of consumers surveyed would definitely or probably
switch from their current brand to a brand offered by an Olympic
sponsor.  Females and people with household incomes under $35,000
would be most likely to switch to an Olympic-sponsored brand
(Leah Rickard, AD AGE, 7/10 issue).

     ACOG Chief Billy Payne has had a camera installed on Fulton
County Stadium so he can monitor the progress of the Olympic
Stadium construction efforts (ATLANTA CONSTITUTION, 7/9)....Jeff
Kunerth reports for the ORLANDO SENTINEL that despite a '94 anti-
gouging law, the GA Office of Consumer Affairs is already
investigating more than two dozen complaints of hotels and motels
charging "exorbitant" rates (ORLANDO SENTINEL, 7/9)....Italy's
Primo Nebiolo who is in charge of track and field matters for the
IOC, is on trial for alleged corruption involving the
construction of venues for the '90 World Cup in Italy (John
Powers, BOSTON GLOBE, 7/9)....Eastman Kodak will donate part of
the sales of film and disposable cameras featuring '98 Nagano
symbols to the Nagano Olympic Organizing Committee in exchange
for marketing cooperation (KYODO NEWS, 7/9)....PA-based York
Int'l -- a refrigerator company -- has given the Salt Lake City
Olympic Organizing Committee a $1M contribution, the largest
single contribution to date (PHILADELPHIA INQUIRER,
7/9)....Atlanta Adman Joey Reiman has created a campaign for the
'96 Paralympics (ATLANTA CONSTITUTION, 7/11).

     MCA Country will release an Olympic-Themed country music CD
in February.  The album is one of several Olympic CDs that will
be released early next year, including R&B, Latin/Hispanic, world
music, jazz and classical albums.  ACOP is planning on releasing
a box set during the '96 Games that will feature songs from the
different CDs on one set.  In return for using the Olympic Torch
logo, MCA Country will give ACOP a percentage of the profits
(Carter & Pousner, ATLANTA CONSTITUTION, 7/11).