Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sports Media

THE NFL IS IN A LEAGUE OF ITS OWN WHEN IT COMES TO TV

     When it comes to TV viewership, "other sports just can't
compete" with the NFL, according to an analysis of the sport in
the current ADWEEK.  Glenn Macnow writes, "The game practically
sells itself.  The product is so good, the demographics so
strong, that the best way to broadcast the NFL is just to turn on
the cameras and stay out of the way."  Weeks before the NFL
selling season opens, sources from the five nets that carry the
league predict ad rates 15-20% above '94.  Factors cited:
Increased competition among advertisers, last year's high
ratings, Fox's "strengthening" in many markets, and residual
effects of the baseball strike.  Fox President of Sales Jon
Nesvig:  "It could be the best market since 1975-76."  Sources
say TNT has raised rates about 20%, putting the cost of a 30-
second spot on the smallest network carrying the NFL at around
$75,000.  Fox looks to benefit from last year's "wait-and-see"
strategy, which allowed sponsors to sign on for one year rather
than the usual four-year deals.  Given the market, one media
buyer predicted Fox "will now go after people hammer and tong."
Fox typically charged $110,000 per 30-second last year.  The '95
season should also be "profitable" for NBC, which has rights to
Super Bowl XXX as well as the L.A. market to itself with the Rams
gone (ADWEEK, 6/12 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/06/15/Sports-Media/THE-NFL-IS-IN-A-LEAGUE-OF-ITS-OWN-WHEN-IT-COMES-TO-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/06/15/Sports-Media/THE-NFL-IS-IN-A-LEAGUE-OF-ITS-OWN-WHEN-IT-COMES-TO-TV.aspx

CLOSE