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Volume 24 No. 159
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     MIKE GOFF, Dir of Corporate Sponsorship for Sprint, is
profiled in AD AGE's "On A Roll."  In '94, Goff, 40, oversaw
their title sponsorship of the World Cup.  Goff's goal is to
"sponsor fewer events, getting maximum reach per event," and
predicts "sporting events sponsorship is losing ground to general
event sponsorship" (AD AGE, 6/12 issue)....Celtics Chair PAUL
GASTON said the team is still in "very serious dicussion" with
the Wall Street Journal regarding the $100M suit over the paper's
Reggis Lewis story (BOSTON GLOBE, 6/13).....Author JOHN FEINSTEIN
appeared on "Charlie Rose" to promote his new book "A Good Walk
Spoiled -- Days and Nights on the PGA Tour."  Feinstein, on the
impact of new technology:  "I think it affects hackers more than
great players" (PBS, 6/13)....Former Univ. of Arkansas football
player ELBERT CRAWFORD has left Little Rock's Stephens Sports
Management to open a rival sports agency.  The agency will be
financially-backed by ALICE WALTON, granddaughter of the late
Wal-Mart tycoon, Sam Walton, and be called Llama Sports
resigned as Sabres head coach, but signed a three-year extension
as GM: "I dreamt of winning a Stanley Cup as a coach, and now I
dream of winning a Stanley Cup as a General Manager"
("SportsCenter," ESPN, 6/13).... JAY LENO, on the Supreme Court's
decision ending affirmative action: "You know what that means ...
no more white guys in the NBA" ("Tonight Show," NBC,
6/13)....ESPN's KEITH OLBERMANN, on Brewer KEVIN SEITZER's quote
that fans who think the game is too slow should go to the movies:
"Kevin, if everybody who thinks the games are too long goes to
the movies we'll see you there because you and all of the other
players will be employed scraping the gum off of the seats"
("SportsCenter," 6/13)....DENNIS RODMAN appeared on Letterman
last night sporting yellow hair and a black mesh vest.  Rodman
told Letterman that he has won as much as $120,000 and lost as
much as $100,000 in different trips to Vegas.  Rodman, on playing
for the Knicks next year:  "They don't have enough money for me,
PATRICK EWING took it all." Letterman, speculating why Rodman is
always late to practice:  "It takes awhile to get your piercing
all hooked up?" (CBS, 6/14)....LYLE LOVETT will sing the National
Anthem at MLB's All-Star Game (MLB)....Magic GM PAT WILLIAMS is
profiled on the front page of this morning's WALL STREET JOURNAL.
Williams was "once considered part of the NBA's lunatic fringe,
horrifying basketball purists with his promotions" for the 76ers
in the late 60's.  NBA Exec VP Rick Welts:  "Pat's always felt we
were in the entertainment business, and he realized that much
sooner than the rest of the league" (John Heylar, WALL STREET
JOURNAL, 6/14)....Agent LEIGH STEINBERG was interviewed last
night on CNBC's "Sports View."  Steinberg on the NBA's labor
situation:  "It was because the teams looked as if they were
going to go bankrupt some fifteen years ago that the player
pitched in and said 'we have to save this sport.'  Those
economics have completely changed.  Basketball is now a sports
with tremendous popularity, with very different economics, it
does not need a cap" (CNBC,  6/13).