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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Reebok is updating its Planet Reebok marketing concept with
the introduction of a design and in-store merchandising program
called "Mobius."  Rebook's new ad and point-of-purchase tagline
is reportedly "This is my Planet."  The Mobius line, which will
include all "performance product categories," will feature a
campaign by Leo Burnett, USA next spring..... Quaker Oats is
"breaking a $15 million pan-European Gatordade sports drink
campaign by TBWA," presenting the drink as a "mainstream youth
brand, rather than an older, sports-players' brand" (AD AGE
ONLINE, 6/12). ....Athlete's Foot is looking to place stores
inside bigger retailers, according to CEO Pierre Serralta.  The
chain is looking to join with several department stores and could
open the new outlets in '96 (ATLANTA CONSTITUTION, 6/11).... MLB
Properties announced the names of two licensees who will be
manufacturing milk caps and related products bearing the marks
and logos of the 28 teams.  Russ Berrie & Co. has developed a MLB
Grand Slammer Milk Cap Game, and A.C. Sales, a new MLB licensee,
has developed different collector packs.  The merchandise will
available July 1 (MLB)....ESPN's Keith Olbermann:  "Of all the
strange sponsors names ever given to a sporting event, except for
maybe the women's golf tournament named for Jamie Farr, perhaps
this weekend's NASCAR stop is the strangest.  The Teamwork 500 is
co-sponsored by General Motors and the United Auto Workers union.
Grievances, they're wonderful" ("SportsCenter," 6/11)....ESPN's
Mike Milbury reported that Nike is donating 200 sets of hockey
equipment to Russia to help that country's underfunded hockey
development programs ("National Hockey Night," 6/10)....Converse
has cut 200 jobs at its Lumberton, NC, plant because of "soft
domestic sales of some canvas footwear and a weak" U.S. retail
market (N.Y. TIMES, 6/12).  Converse will also reportedly have a
"major marketing agreement" soon with the Cowboys, as they will
feature Converse-branded Cowboys apparel to arrive in stores in
late fall (AD AGE ONLINE, 6/12)...PepsiCo has begun "preliminary
testing of a carbonated beverage called Josta."  The product is
made from the Brazilian guarana berry, has a high caffeine
content, and has "been used for centuries by Amazon tribes as a
stimulant and appetite suppresant.  Brazilians also praise the
berry's use as an aphrodisiac, although such qualities have never
been proven" (WALL STREET JOURNAL, 6/12)....Sporting Goods stocks
are examined by Steve Halpern in the MIAMI HERALD.  Sporting
goods stocks "have been trailing the pack recently, so buy in now
and you'll be taking a victory lap next year."  Among the picks
profiled:  Rawlings, Johnson Worldwide, Nike, First Team Sports,
and CML Group (MIAMI HERALD, 6/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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