THE PRICE IS RIGHT? MANY FRANCHISES RAISING TICKET PRICES
CELTICS: The Celtics will charge up to $125 for front-rowsideline seats at the new FleetCenter, according to a report inthis morning's BOSTON HERALD. It was believed the team's topticket price at the new facility would increase from $50 to $70(Steve Bulpett, BOSTON HERALD, 5/24). HEAT: The Heat have announced "across-the-board" ticketprice increases. This season's prices for season-ticket holdersranged from a top price of $34 to $10.50. The new prices will be$39, $26, $19 and $12. Tickets purchased for a single game willalso be $2 higher in all categories (Bob Rubin, MIAMI HERALD,5/13). NUGGETS: The team announced yesterday a ticket priceincrease for all seats next year. The largest increases will beseen in courtside seats, from $115 in '94-95 to $150 in '95-96;and end courtside seats, from $85 in '94-95 to $115 in '95-96.Lower- and upper-end balcony seats will see the smallestincreases. Lower-end balcony seats will rise from $12.50 during'94-95 to $14.50 for '95-96. Upper-end balcony will go from$8.50 to $9.50 in '95-96 (Nuggets). MAVERICKS: Late last week, the Mavs announced across-the-board ticket price increases for '95-96. The increases averageabout $4 per ticket, but will not affect current season-ticketholders who renew by June 16. According to GM Norm Sonju, evenwith the increases, the team's new ticket prices are "below lastyear's NBA average in every seating category" (Brad Townsend,DALLAS MORNING NEWS, 5/20). MIGHTY DUCKS: The team announced a revised season- ticketpolicy for next season. Prices will increase by an average of7.9% with an average price in the lower/upper bowl of $34.51 aticket (Mighty Ducks). LIGHTNING: Club level seats that cost $36 last season arebeing raised to $38. Tickets that were $30 last season are now$33, and $21 tickets are $24.50. Reserved upper-deck ($12) andgeneral admission ($9.99) seats "may rise as well." Ice-levelseats of $52 and $36 will stay the same and none of the changeswill affect season tickets (Tom Jones, TAMPA TRIBUNE, 5/13). EAGLES: In Philadelphia, the Eagles are offering ticketpackages next season to attract new paying customers. But unlikethe season-ticket packages, the three and four-game special packsdo not offer discounts. Tickets in the packs are still $40apiece -- unlike the $20 price for each season ticket in the 700level, where most seats are available (PHILADELPHIA INQUIRER,5/14). LIONS: The Lions have reduced ticket prices for the 5,000upper-level seats from $30 to $19.95. Lions Dir of Sales FredOtto: "With these new, more affordable ticket programs, I wouldexpect us to have the lowest average ticket price in the NFL thisyear" (Lions).