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Leagues and Governing Bodies

FOR STERN, ENTERTAINMENT IS A THREE- LETTER WORD -- NBA

     The recent McDonald's spots mixing NBA stars and Warner
Brothers characters is a "snapshot" of NBA Commissioner David
Stern's vision for the league.  In an interview in the latest
ADVERTISING AGE, Stern calls the McDonald's spots the "best-
crafted NBA (related) ad campaign I've ever seen.  And it might
give you an idea where we're headed."  Stern's "stated ambition"
is to make the NBA "a poor man's Disney" with the league is using
its basic format as a professional sports league "as a
springboard" to become a global provider of "entertainment
content," whether it be programming or licensed products.  Stern
has offered the services of NBA Entertainment, a "key element" of
his vision, to Hollywood studios to assist in developing
"basketball-themed movies"   -- including an upcoming Warner
Jordan-Bugs Bunny film.  Stern is also working toward
establishing an NBA site on the World Wide Web, and has had
"discussions" with Pacific Telesis and Bell Atlantic about
participating in video dialtone network tests.  All of this
outreach is geared toward "establishing the NBA as a global
brand."  Stern: "We're determined to make the NBA a global
marketing vehicle for global marketers" (Jeff Jensen, ADVERTISING
AGE, 5/22).
     FROM PHOENIX TO HOLLYWOOD?  One of the projects NBA
Entertainment is providing support for is the upcoming Disney
movie "Celtic Pride."  According to the BOSTON HERALD, Disney
officials are trying to sign Charles Barkley for the lead (Fee &
Raposa, BOSTON HERALD, 5/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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