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Volume 24 No. 155
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THE GRANDDADDY OF THEM ALL RAISES PRICES TO MATCH NAME

     The Rose Bowl will raise ticket prices for the '96 game58.7%, from $48 to $75, helping increase the game's payout to theBig Ten and Pac 10 from $6.7M each to $8.1M each.  Pac 10Commissioner Tom Hansen, a member of the Tournament of RosesManagement Committee, told the L.A. TIMES the move "was spawnedby the beginning of the Bowl Alliance," and is now pricedaccordingly to "events of similar stature."  Also cited for theincrease was the "heightened interest" in the game the past twoyears.  Hansen: "To keep the Rose Bowl as a premier game, we haveto be competitive with the Alliance bowls.  They are poolingmoney to pay competing teams about $8.4 million and we have tocompete with that."  The Fiesta Bowl charges between $55-$150;Fed/Ex Orange Bowl tickets will be $50 for this year's game.Nokia Sugar Bowl Exec  Dir Troy Mathieu told the TIMES theirprices run from $50-$100, depending on location (Jim Hodges, L.A.TIMES, 5/23).