MILLSPORT GAINS VISA'S NFL SPONSORSHIP AND DOUBLETREE HOTELS
Millsport, the CT-based sports consulting service, recently
gained two portfolios: Visa and Doubletree Hotels. Millsport
will handle Visa's NFL sponsorship, and be responsible for design
and implementation of individual NFL marketing tie-ins,
coordination of Visa's Super Bowl presence and other Visa/NFL
events. Doubletree Hotels Corp. has retained Millsport to assist
in the 104-member hotel group in the development and leveraging
of targeted sports sponsorships. Millsport Chair Jim Millman
said their objective is to "help Doubletree utilize and leverage
sports sponsorship on a targeted basis to build business."
Millsport will assign a full-time account executive at
Doubletree's corporate headquarters in Phoenix, AZ. The first
major sponsorship handled by Millsport for Doubletree will be
their sponsorship of the NCAA (Millsport).