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Volume 24 No. 156

Sports Media

     Michael Jordan is the subject of the first-ever collector's
edition of Sports Illustrated for Kids.  "Michael!: The Story of
Michael Jordan From His Childhood to His Comeback" is sponsored
solely by McDonalds Restaurants.  The magazine will be available
on Chicago newsstands Monday, May 22, and will reach other parts
of the country during the following two weeks.  The collector's
edition will be limited to a 200,000-copy distribution and will
sell exclusively at newsstands for $3.95 (SI FOR KIDS, 5/18).

     The NHL's "scramble to please" Fox "has some team executives
fuming."  According to David Shoalts, one "potential schedule
sent out to teams" has the Red Wings and Canucks playing back-to-
back in each city (if the Canucks advance against the Blues) "so
Fox could televise Game 4 of the series on May 28 as part of its
Sunday afternoon package."  This "would come at the expense of
Hockey Night In Canada on CBC, since it usually would have had
the Vancouver-Detroit game as the second half of its Saturday
night doubleheader" (Toronto GLOBE & MAIL, 5/19)....NBC's NBA
playoff coverage has the highest cumulative playoff average in 18
years.  NBC's national average is a 7.0 rating and 19 share.
That is the highest rating after the first three playoff weekends
since '77 when CBS posted an 8.5 for its eight telecasts
(NBC)....ESPN's baseball ratings are down 29% from last year --
"another piece of evidence baseball hasn't recovered from its
strike hangover" (USA TODAY, 5/19)....Prime Sports will broadcast
the '95 Pac-10 Baseball Championship tonight featuring Washington
State vs. USC at 7pm (Prime)...Liberty Sports will televise the
NCAA Division I, II, and III Women's Lacrosse playoffs live this
weekend on the Women's Sports & Entertainment Network, and on
tape delay on various Liberty regionals (Liberty)....Fox
Broadcasting and Western Pacific Airlines have unveiled the
carrier's first "flying billboard" -- a Boeing 737-300 adorned
with the faces of "The Simpsons" (AD AGE, 5/19).

     The '95 NBA Draft Lottery will be hosted by Bob Costas andtelevised live this Sunday on NBC at 3:30 PM/ET.  Chris Webber,Juwan Howard, Bill Fitch, John Lucas, Doug Collins, MikeDunleavy, and Isiah Thomas are expected to make appearances."NBA Showtime" on NBC will preview the lottery and look at thisyear's top picks during two NBA-produced features:"Underclassmen" and "Top Prospects."  "Underclassmen" examinesthe issue of college players leaving school early to enter thedraft, while "Top Prospects" profiles Ed O'Bannon, RasheedWallace, Corliss Williamson, Jerry Stackhouse, and Joe Smith.The NBA Draft will take place June 28 in Toronto (NBAEntertainment).

     At yesterday's shareholders meeting in New York, Time Warner
Chair Gerald Levin confirmed the company is selling 15 of its
cable systems for $263.7M.  The sale represents "the latest move
by Levin to whittle down Time Warner's $15 billion in debt and
marks the continuation of an agressive debt reduction plan
started just over three months ago," according to Greg Clarkin in
today's NEW YORK POST.  Systems serving 144,000 customers in AK,
KS, MS, MO, NJ, TN, and PA will be bought by TCA Cable TV, TCA
Partnership, Classic Cable, York Cable TV, Lenfest
Communications, Raystay, and Intermediate Partners.  Time Warner
shares dropped one point yesterday to close at 39 1/4 (NEW YORK
POST/Mult., 5/19).
     NO COMMENT, SOME COMMENT:  When asked if Revlon and New
World Communications head Ron Perelman is trying to buy 14.9% of
Time Warner stock currently held by Seagram's, Levin declined to
comment (AD AGE ONLINE, 5/19).  However, Levin did say that Time
Warner and AT&T have had discussions about providing joint
telephone service, and that the company "is interested in
expanding its relationship with Japanese partners Itochu and
Toshiba" (N.Y. POST, 5/19).
and CEO Thomas Murphy told shareholders yesterday that the
company has not "ruled out the possibility of a major corporate
acquisition," but will focus on growth through expansion of
television production and overseas operations.  Cap Cities/ABC
President Robert Iger said ESPN has had "excellent" performance
and that ESPN2 "should be in the black late in 1995, somewhat
ahead of projections" (AD AGE ONLINE, 5/19).