Sponsorships Advertising Marketing

BOWLING AND FISHING TOP PARTICPATION SURVEY BY SGMA

5.16.1995

     The Sporting Goods Manufacturers Association released their"Sports in America: A Statistical Summary."   According to SGMA,sports and recreation continue to be a major component of dailylife in the U.S.  Their survey is based on participation in asport at least once in '94.  The trends also show the top winnersand losers in percent change in U.S. participation from '93-94(SGMA).                        MOST         POPULAR ACTIVITIES — OVERALL
      
       1. Bowling       (53.1M)           6. Stationary       Cycling (38.9M)   
       2. Freshwater       Fishing (50.6M)     7. Free       Weights (35.9M)   
       3. Basketball       (47.3M)     8. Fitness       Walking (35.8M)   
       4. Billiards       (46.9M)     9. Running/Jogging       (33.5M)   
       5. Camping       — Tent (39.5M)     10. Volleyball       (32.5M)   
         
              TOP         FIVE GAINERS
                   TOP         FIVE LOSERS
      
       1. Roller       Hockey (+58.3%)     1. Boardsailing       (-23.1%)   
       2. In-line       Skating (+49.5%)     2. Ice       Hockey (-14.4%)   
       3. Boxing       (+44.4%)     3. X-Country       Skiing (13.7%)   
       4. Scuba       Diving (+37.9%)     4. Tennis       (-7.3%)   
       5. Treadmill       Exer. (+34.8%)     5. Resistance       Machine (-4.7%)

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MOST POPULAR ACTIVITIES — OVERALL
1. Bowling (53.1M)		6. Stationary Cycling (38.9M)
2. Freshwater Fishing (50.6M)		7. Free Weights (35.9M)
3. Basketball (47.3M)		8. Fitness Walking (35.8M)
4. Billiards (46.9M)		9. Running/Jogging (33.5M)
5. Camping — Tent (39.5M)		10. Volleyball (32.5M)

TOP FIVE GAINERS		TOP FIVE LOSERS
1. Roller Hockey (+58.3%)		1. Boardsailing (-23.1%)
2. In-line Skating (+49.5%)		2. Ice Hockey (-14.4%)
3. Boxing (+44.4%)		3. X-Country Skiing (13.7%)
4. Scuba Diving (+37.9%)		4. Tennis (-7.3%)
5. Treadmill Exer. (+34.8%)		5. Resistance Machine (-4.7%)