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MARKETPLACE ROUND-UP

     Sara Lee Knit Products has initiated a review for its new
Spalding apparel division.  The line will be launched with a $4M
ad budget.  They hope to select an agency by June 1.  The size of
the Spaulding account could grow as high as $8-10M (ADWEEK, 5/8
issue)....Boston Chicken opens a new concept store in Manhattan
today.  The opening will signal "that the high flying restaurant
chain has entered the last major market in the country,
completing an important goal of its nationwide expansion" (N.Y.
TIMES, 5/12)....Louisville Redbirds, the Cardinals' AAA
affiliate, are giving away a $175,000 house as a fan promotion
(USA TODAY, 5/12).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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