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Volume 24 No. 156

Sports Media

     The Sharks announced that selected games will be on  KNEW-
radio, which will air four regular season games and any playoff
games not carried by flagship KFRC due to A's conflicts
(Sharks)....Turner Sports Exec Producer Mike Pearl said TNT's NFL
pregame show will be expanded to a full hour next season, going
up against ESPN's NFL PrimeTime.  Pearl: "I still like the name
'NFL Tonight'" (USA TODAY, 4/28).... National Nielsen ratings for
sports programming have been delayed, but last weekend's "NHL on
Fox" posted a 2.7/6 in overnights.  This was the Fox's highest
NHL rating of the season.  Detroit has the highest local ratings,
averaging 7.4 after four Sundays.  St. Louis averages 7.3, Boston
4.4, and Philadelphia 4.1 (Fox Sports)....Cablevision founder and
CEO Charles Dolan is profiled in the current FINANCIAL WORLD.
Dolan:  "The heart of local programming is sports and news.  You
go down the street in New York and you end up at Madison Square
Garden" (FINANCIAL WORLD, 5/9 issue)....In New York, Steve Zipay
reports that WFAN's likely five-year deal with the Mets ends
speculation that the Yankees would shift there from WABC (N.Y.
NEWSDAY, 4/28).

     SPORTS ILLUSTRATED Managing Editor Mark Mulvoy "plans to
step down temporarily in two weeks in anticipation of his
permanent departure" after the '96 Games, according to this
morning's WALL STREET JOURNAL.  In an "unusual move," two Time
Warner editors, SI Assistant Managing Editor Bill Colson and LIFE
Managing Editor Dan Okrent, will manage the magazine for a 12-
week stint.  The "race to succeed" Mulvoy will be "refereed" by
Time Editor-in-Chief Norman Pearlstine, but a Time Inc.
spokesperson said that Colson and Okrent "aren't necessarily the
only two candidates for the post."  Sources close to SI told the
WALL STREET JOURNAL that Mulvoy has been planning to leave "for
several months." Mulvoy's name "occasionally surfaces" in
connection with commissioner searches and other "high-profile"
sports jobs. The change in editors comes "at a crucial time for"
SI as it prepares for two new competitors from ESPN/Hearst and
Rupert Murdoch's News Corp.  SI is also "fighting to hold on to
its core readership amid the rise of other authoritative sports
sources" (Patrick Reilly, WALL STREET JOURNAL, 4/28).

     The NHL has announced that information on the league will be
available worldwide on the Internet and America On-Line for this
year's playoffs, beginning in mid-May.  Although the league will
largely program its own service, formatting and production
assistance will come from Gage Marketing Group.  A commercial
service "overlay" will be offered through ABC Online on America
Online for the Stanley Cup Playoffs.  Internet users will be able
to obtain a variety of information on the league and its teams
including stats, interactive sessions with players, coaches,
league and team execs, as well as hockey tips.