NIKE AWARDS GRANTS TO AMERICORPS; BACK ON AIR WITH JORDAN
Nike will award $150,000 in cash grants to AmeriCorps,
President Clinton's national service initiative. The grants are
being made for projects to start this fall in six U.S. cities
which will focus on sports and fitness opportunities for kids.
The program is part of Nike's P.L.A.Y. program --Participate in
the Lives of America's Youth (Nike).
ON AIR: Nike shot a Michael Jordan ad yesterday with the
theme that his baseball experience was all just a dream. Nike
plans to use Alonzo Mourning and Anfernee Hardaway in other
upcoming ads (Mike Heistand, USA TODAY, 4/27). The spot would be
Nike's with Jordan since his NBA return.