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NIKE AWARDS GRANTS TO AMERICORPS; BACK ON AIR WITH JORDAN

     Nike will award $150,000 in cash grants to AmeriCorps,
President Clinton's national service initiative.  The grants are
being made for projects to start this fall in six U.S. cities
which will focus on sports and fitness opportunities for kids.
The program is part of Nike's P.L.A.Y. program --Participate in
the Lives of America's Youth (Nike).
     ON AIR:  Nike shot a Michael Jordan ad yesterday with the
theme that his baseball experience was all just a dream.  Nike
plans to use Alonzo Mourning and Anfernee Hardaway in other
upcoming ads (Mike Heistand, USA TODAY, 4/27).  The spot would be
Nike's with Jordan since his NBA return.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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