COKE UNVEILS PLANS FOR "OLYMPIC CITY" INTERACTIVE PARK
Coca-Cola has unveiled plans for its $20M Olympic City
interactive marketing theme park located on eight acres adjacent
to the Centennial Olympic Park. The company envisions the park,
based on Coke's "Touchdown Town" parks at the last two Super
Bowls, to be the "town central" for the '96 Games. Visitors will
be charged admission to enter the area, but officials say that is
as much for crowd control as profit motives, as the fees are not
expected to cover project costs. Coca-Cola Marketing VP Stu
Cross: "We don't want people waiting an hour to go through the
gymnastics exhibit. We don't want them eight deep in line." The
park will be designed to give visitors "hands-on experiences"
with such exhibits as shooting baskets against a "virtual" Dream
Team or running against Florence Griffith-Joyner (Melissa Turner,
ATLANTA CONSTITUTION, 4/27).